The cinematographic approach was relatively unostentatious relaying efficiently on the same shot that vacillated between a close up view and a more distant perspective, with the latter offering the visual perceptibility of various unidentified mechanical parts of a possible automotive nature, a blackboard with an animated image of a Catalytic Converter cryptically placed amongst a series of unintelligible hand-written notes and most prominently a label-less diagram of some inscrutable technological object of unknown origin or purpose.
Any delectation in the video must arise from Bud Haggart in his role as the presenter of this rousing, burgeoning scientific advancement. Haggart spoke with an unassailable authority and indefatigable self-confidence that was wonderfully juxtapositioned against his somatic performance, which saw Haggart beautifully turn his head promptly at conductors and fluxes, and faintly raise his eyebrow at magneto reluctance and spurving bearings. At numerous junctures he would even gesture towards the diagram without any insinuation of incertitude.
Haggart never prompted the viewer to cerebrate his dominion over the subject manner, which was largely achieved due to the suave and perfectly polished manner in which he delivered the presentation’s sophisticated diction. This was no trifling undertaking given that the wording was such an opaque concoction of technical and enigmatically dense terminology that it would easily daunt and demean the public layman with its abstruse intelligence.
Initially there was a rather beguiling quality in how fastidious Haggart was in his disquisition, that is until such verisimilitude was broken at the mentioning of a ‘lunar waneshaft’, a phrase that ever so coyly suggested the satirically fraudulent nature of the work. Towards those who are not sufficiently conversant in technical and scientific matters, the lecture could be perceived as a cruel one in that it first bludgeoned the viewer with its imposing, impenetrable complexity before it ultimately ridiculed them for their attentiveness.